Wealth & Money
Exploring products that help people build better financial habits.
Habit House
Consumer Product Studio
Building products people come back to
We build habit-forming products that earn repeat use. Today that includes PickFlix for streaming discovery, and Atmam—a 2-minute daily prayer app for a consistent spiritual routine.
Portfolio
Current portfolio
Products built around recurring need, repeated usage, and strong habit potential.
Entertainment · Prayer · Finance · Everyday Utility
Featured product
Decide what to watch. Faster.
PickFlix is an entertainment discovery platform—an OTT engine that helps people decide what to watch across streaming platforms without wasting time browsing endlessly.
EntertainmentDiscovery
BetaWhy it matters
People spend more time deciding what to watch than actually watching.
Swipe-led discoveryMulti-OTT
Daily ritual
Daily prayer, in 2 minutes.
Atmam is a guided daily prayer app designed to help people build a consistent spiritual routine through short, calm sessions that fit naturally into everyday life.
FaithDaily ritual
BetaWhy it matters
Many people want to pray regularly, but struggle to make it a consistent daily habit.
What else we are exploring
Everyday Utility
Exploring simple products that solve recurring daily problems.
More than one product, by design
Most teams anchor a single idea. Habit House launches focused products in categories with recurring needs—each launch sharpens the next. Learnings compound across brands, not one roadmap.
Recurring Need
We focus on problems people face every day or every week.
Retention First
We care more about repeated usage than short-term growth.
Portfolio Learning
Each product improves how we build the next one.
What compounds over time
Repeat use builds durable value
Products that become part of a routine grow stronger with time.
Habits are difficult to replace
Once a product earns a place in daily life, switching becomes less likely.
Multiple products reduce dependence
A portfolio approach allows one product's learning to strengthen the next.
Shared capabilities create leverage
Product craft, distribution, and growth systems improve across launches.
Founder-led from day one
Habit House is being built with a long-term view: create simple consumer products that earn a place in people's routines, then keep building.
About Habit House
Habit House builds habit-forming products across categories. Current brands include PickFlix (entertainment discovery) and Atmam—Atmam is a 2-minute daily prayer app for modern life, helping people build a simple daily prayer habit. We focus on recurring needs and repeat use over time.